Give each and every a Porto. City of Porto Brand Identity Design by White Studio

 Porto is a shared identity. It is not meant to be done or closed.

The openness of this system allows the identity to reveal its various stages of maturity, to grow and to develop in a dynamic, mutable environment.

Designed by White Studio to express the unique value of the Portugese cityPorto. The romantic feeling that shows loyalty until the end.

The icon system kept growing from an initial twenty icons to seventy and counting.

Geometrical pictograms made it an unique and clear designation of each place, food, ways of transportation, that will serve tourists (and not only) best.

 

Powyżej: identyfikacja wizualna portugalskiego miasta Porto autorstwa White Studio.

Zaczerpnięty z wczechobecnych płytek ceramicznych system geometrycznych ikon stanowi czytelne oznaczenie miejsc przestrzeni publicznej nie tylko dla turystów, ale i mieszkańców, umożliwiając ciągły jego rozwój i rozbudowę wraz z ich potrzebami

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