Absolut Refreshes Flavored Vodka Package Design

Implementing the language of art into package design to define the product is not an easy task.

Recently, team Brand Union Stockholm managed to design a really solid bottle design for Absolut Vodka Refresh Flavours. Each flavour has it’s own graphic, colour to reveal the main ingredient.

All kept in the same artistic flow: bright, lively, fun for both – designers and future consumers 😉

Anna Kamjou, Global Design Director at ABSOLUT:

This is one of the most dramatic changes we’ve ever made, and our biggest and most transformative design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen.

Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavour in the ABSOLUT VODKA range is something extraordinary,”

 

Powyżej: design opakowań owocowych edycji wódki ABSOLUT projektu Brand Union Stockholm.

Piękny przykład użycia podstawowego języka sztuki – plamy, linii, do wyrażenia zabawy, emocji, swobody. Czysta radość 😉

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