chocolate heaven in a cup Vol.1

During my first weeks of living in Manchester, I immediately fell in love with classic Whittard’s hot chocolate. What attracted me at first from the first minute I spend at the shop we have nearby, was a set of flavoured coffee boxes with a georeous illustrations on their package. After a short walk to the nearest shopping centre I went online to find it and it came up as a project of a british supertalented graphic designer, Jan Atkins. Each flavour contains its own drawing on a box and they all make a compact set of simple,yet attractive characters. The project was awarded EDAward, Accociation Of Illustrators Award and Communication Arts Award.

More Jan Atkins designs You can find here. Next post will tell You more about Whittard and it’s brand visual system. Stay tuned  🙂

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Pierwszym co wpadło mi w oko w brytyjskim sklepiku z czekoladą, kawą i herbatą Whittard był zestaw 10 smakowych kaw w pięknie ilustrowanych, kolorowych opakowaniach. Czytelna, dobrze zhierarchizowana typografia na czarnym prostokącie na tle bogatych, kolorowych rysunków zapadła mi mocno w pamięć, a po powrocie ze sklepu szybko odnalazłam portfolio autorki projektu, Jan Atkins.

Identyfikacji wizualnej i opakowaniom produktów Whittard of Chelsea poświęcę także następny post.

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